60%
of instagram users
log in daily
of instagram users
log in daily
facebook
daily active users
pinterest monthly
active users
One of the biggest reasons brands struggle to capitalize on social media marketing is because they focus on the wrong results. Likes, comments, and new followers are great for building an audience. But in the end, what is it you’re really after?
If you want social media marketing to deliver results, you first have to build your strategy around the right goals. That’s the initial step we take as we develop a social strategy for our clients – We determine the key performance indicators that will dictate how we create our plan.
Make your time investment mean something
If paid social media is the most effective way to experience true growth, then why don’t more brands pursue that strategy? More often than not, they’re afraid of the costs. But in reality, paid social media will be one of your most cost-effective marketing tactics, if handled correctly, of course. At ExAd, we keep your paid social costs down by: • Creating ads and posts designed to convert • Targeting these ads to a specific audience that we know will be engaged by the content • Launching A/B testing on each ad to monitor performances • Performing daily optimization checks and making changes to your campaign based on real-time data.